From the blog

Practical guides to websites, WhatsApp Business and Google visibility for local businesses.

2026

One selection per month. The August, September and October editions were published on October 6, 2026.

October

October editionLocal digital presence

Google, your website and WhatsApp: a clearer journey for a local business

Connect location, information and conversation so people can move from finding your business to contacting the team, without promising automatic sales.

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September

September editionWhatsApp · dental practices

WhatsApp Business for a dental practice: clearer replies and appointment requests

Five sample replies and a reception workflow for appointment requests, without mistaking automatic messages for a synchronised booking calendar.

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August

August editionOptical store websites

An optical store website: what to show before asking for an appointment

Services, frames, team, location and contact: a practical layout that helps an optical store answer questions before customers get in touch.

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July

Jul 23 Measurement

How to tell whether automation is helping your business

Four measures that show whether automation helps or gets in the way, and the impressive-looking metrics that tell you little.

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June

How to prepare the information your AI assistant needs

An assistant is only as useful as its information. How to gather, write and maintain business information so it can give accurate answers.

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May

May 21 Automation

What a small business can realistically automate (and what it should not)

A practical way to decide which tasks are worth automating, which offer little value and which should remain with your team.

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April

Apr 28 Measurement

How to find out where your customers actually come from

Simple ways to identify the channel behind an enquiry, from asking the right question to using tagged links, without a complicated system.

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March

Mar 12 Reputation

How to ask for Google reviews without making customers uncomfortable

When to ask for a review, what to say, how to respond and which practices can put your business profile at risk.

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February

Feb 24 Local SEO

How to appear on Google Maps when someone searches nearby

What to set up in your Google Business Profile, in what order, and which signals help Google decide which local businesses to show.

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January

How much will your next website cost?

A transparent 2026 price breakdown for a custom landing page, plus domain and hosting costs, in Canada, the US and Colombia.

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More articles from 2026 (6)

2025

November

Nov 4 Case study

Illustrative example: a website for a cleaning business

An example layout for presenting services and simplifying enquiries. It does not represent verified business outcomes.

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September

Sep 30 Maintenance

How to keep your website up to date without spending all your time on it

What to review and how often, in a short monthly routine that keeps your website useful.

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August

Aug 26 Measurement

How to tell whether your website is working

The few signals that matter to a small business, and the impressive-looking metrics that tell you little.

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June

What happens after you publish your website

What to do in the first few weeks after publication so your website can start generating useful enquiries.

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May

Checklist: Everything You Need Before Requesting Your Landing Page

A quick pre-project checklist of photos, copy and account details that helps your landing page ship faster, with fewer revisions.

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April

Apr 22 Preparation

What to prepare for your brand before commissioning a website

Brand decisions to make before someone starts building your website, so you avoid repeating work later.

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February

Your website and social media: what each one is for

Why a social profile does not replace your own website, what each does best and how to use them together.

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January

Basic SEO for Local Service Businesses: A Quick Guide

The essential, non-technical SEO steps every local service business should take to show up on Google searches in their city.

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2024

December

How to Get More Clients With Just One Well-Built Page

Practical tips on turning a single landing page into a steady source of inquiries for your local service business.

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October

Oct 29 Conversion

Why visitors do not contact you (and how to fix it)

Your website gets visits but few enquiries. Six common causes and what to check for each one.

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September

Testimonials: how to ask for them and where to put them

How to request real customer testimonials, what makes them useful and where to place them on your website.

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August

Colours and typography: decisions you can make in an afternoon

Simple rules for choosing website colours and fonts, and the mistakes that make a site look improvised.

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June

7 Common Website Mistakes Service Businesses Make

Avoid the most common landing page mistakes — from slow load times to missing calls to action — that quietly cost service businesses clients.

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May

May 21 Performance

Why Page Load Speed Matters More Than You Think

Why a fast-loading landing page wins more clients than a flashy one, and what actually makes pages slow.

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April

Mobile-First Design: Why Your Page Should Be Designed for Phones First

Why designing for mobile first — not desktop — leads to landing pages that actually convert for local service businesses.

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February

Feb 27 Conversion

Contact forms: what to ask and what to leave out

How to decide which form fields you need, when to ask for information and which contact alternatives to offer.

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January

Jan 23 Conversion

Calls to action: the part that helps visitors contact you

What a call to action does, why one clear action can work better than several and how to write a useful button label.

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2023

November

Nov 28 Structure

How to organise a services page so it makes sense

How to group, name and describe services so customers can find what they need in seconds.

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October

Which photos your website needs (and which put customers off)

How to choose and prepare website photos: what to show, how many you need and why generic stock images can reduce credibility.

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September

Sep 26 Copywriting

How to write website copy without being a copywriter

A simple writing method: use your own voice, answer real questions and remove anything that does not help a customer decide.

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August

Domain and Hosting Explained, Without the Tech Jargon

A plain-language explanation of hosting provided by Your Web Crafter and the domain you buy and renew in your name.

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July

How to Choose a Domain Name for Your Business, Step by Step

A simple step-by-step guide to picking a domain name that's easy to remember, easy to type, and good for local SEO.

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June

Landing Page vs. Full Website: Which One Does Your Business Need?

Compare landing pages and multi-page websites by cost, build time and results, so you choose the right option for a local service business.

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April

What a service business website actually needs

Five things customers look for on a service business website, and what can wait until later.

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March

What Is a Landing Page, and Why Your Business Needs One

Learn what a landing page is, how it differs from a regular website, and why service businesses convert more visitors with one focused page.

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