FreshNest Cleaning, a small residential cleaning business in Montréal, had no website — just an Instagram page that rarely converted followers into bookings.
The problem
Interested followers had no clear way to ask for a quote. Messages got buried in Instagram DMs, and there was no single place that explained services, pricing approach, or coverage area.
The page
A single landing page went live with a clear offer above the fold, trust badges, and one obvious “request a quote” action — built mobile-first since most visitors arrived from Instagram on their phones.
The result
First inquiries arrived within the first week of launch. The Instagram bio link now points directly to the page instead of leaving visitors to figure out what to do next.
A single page didn't replace FreshNest's social media — it gave it a destination. That's usually the missing piece for service businesses that already have an audience but no way to convert it.
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