Publication makes a website available. Discovery, enquiries and sales depend on what happens next and on the demand for the service.
Verify the live version first
Check the public website on a phone and computer. Follow the main links, confirm contact information and test an enquiry through to the inbox. Review the page people see when an address does not exist. Keep a recoverable copy of the release.
Use the channels you already have
Add the link to relevant business profiles, your email signature and printed materials when appropriate. Share the page with existing customers through channels where contact is expected. Ask for feedback on anything that is difficult to understand.
Help search engines discover the site
Check that important pages are accessible, have the intended canonical address and are listed in the sitemap. Search Console can show whether Google has discovered and indexed them. Submitting a URL is a request, not a promise of indexing or a ranking.
When addresses change, keep permanent redirects from old pages to relevant replacements. Watch the transition rather than assuming every excluded historical URL is a fault.
Learn from the first enquiries
Record the questions people still ask, where they say they found you and whether their requests match your offer. Repeated uncertainty about coverage, price or what is included points to a specific improvement.
Choose a manageable review routine
Review enquiries and search visibility after enough activity has accumulated. A quiet first week does not prove the website failed. Nor does a rise in visits prove it is generating sales.
Assign responsibility for content changes, renewals, updates and backups. Keep the launch checklist so later changes can be verified with the same care as the first publication.
Content reviewed: 2026-11-04