Design and functionality
El Cerdito Gourmet
A wholesale website connecting products, customer types and quote enquiries.
The buying journey
The website distinguishes whole and half carcasses from cuts and organises information by customer business type. Visitors can explore their requirements before asking for a quote.
Information before contact
Navigation brings together products, business information, ordering instructions and guides. Location and contact details are visible so an enquiry can continue beyond the website.
Prices that need confirmation
Instead of presenting a changing price as final, the journey asks customers to enquire about the product and volume on WhatsApp. The business confirms the amount and order conditions.
The result
A structure for purchases that need a conversation and a quote: organised products, information for different business types and direct access to the team that confirms the order.