Someone looking for a dentist usually compares two or three practices on a phone before sending a message. Your website has a few seconds to answer what you treat, where you are and how to request an appointment.
This layout suits a practice with one location. Adapt each block to the services you actually provide. You can start without online booking: the request only needs to reach the person who confirms appointments in an orderly way.
Say what you treat and where on the first screen
The first screen should state the practice name, the neighbourhood or city and the type of care: general dentistry, orthodontics, paediatric dentistry or whichever applies. Below it, a single button with a specific action, such as “Request an appointment on WhatsApp”.
A sample line would be: “General dentistry and orthodontics in [neighbourhood, city]. Request your appointment on WhatsApp and we will confirm the time”. Replace the bracketed fields with verified details from the practice.
One page, one simple journey
Explain services in the patient’s words
Patients search for “teeth cleaning” or “toothache” before “prophylaxis” or “endodontics”. Lead with the everyday word and keep the technical term in brackets. In two or three sentences, say what each service is for and whether it needs an assessment first.
On prices, publish only what you can stand behind. If you state the fee for an assessment visit, say what it includes. A treatment estimate depends on the clinician’s assessment, and it is better to say so than to publish a figure that later changes.
Introduce the clinicians and the place
Include each clinician’s name, specialty and a real photograph published with their permission. A person about to sit in the chair wants to know who will treat them. Avoid stock photos that appear to represent your team.
Publish the address, floor or suite, opening hours and a map link. If there is parking nearby, step-free access or specific payment methods, say so: these doubts hold people back from visiting. Keep the same details on your Google Business Profile.
Turn the button into a request that is easy to answer
The message prepared by the button can read: “Hello, I would like to request an appointment. My name is __, I am interested in __ and I prefer __ day or time”. The patient reviews it and decides whether to send it. Reception checks the calendar and confirms; until then it is a request, not an appointment.
If you see emergencies, explain how to get in touch and during which hours. If you do not, it is worth saying so too, so nobody waits for a reply that will not come.
From the page to a confirmed appointment
- 1ReadThe patient finds services, clinicians and location.
- 2RequestThey send a message with the service and preferred time.
- 3ConfirmReception checks the calendar and agrees a date and time.
Take care with personal data and promises
The enquiry form only needs a name, a phone number and the general reason for the visit. Do not ask for clinical records, X-rays or documents through it. In Colombia, Law 1581 of 2012 treats health data as sensitive data, so review the privacy notice and consent you must show with your legal adviser.
Treatment descriptions should be reviewed by the practice’s clinicians. Avoid promising results, and publish case photographs only with the patient’s written consent and within the advertising rules that apply to your profession.
Before publishing
- Name, city and type of care on the first screen.
- Services described and reviewed by the clinician.
- Real photographs of the team and practice, with permission.
- Address and hours matching Google.
- Button tested on a phone and a visible privacy notice.
For a practice with a short service list, a single page may be enough. When each specialty needs its own explanation, compare the essential and multi-page website scopes. To organise the messages that follow, see the guide to WhatsApp Business for a dental practice.
Digital organisation guide, not legal or clinical advice; examples are illustrative and do not represent client results.
Content reviewed: 2026-11-11